CREATE VALUE LIKE A BOSS

VALUE CREATION, PRODUCT DEVELOPMENT, INNOVATION AND PRODUCT DELIVERY

Hello and welcome to Cynar Kenya’s SME STARTUP TOOL KIT SERIES.

This program has all the tools that a micro, small, and medium enterprise would need to manoeuvre operational challenges and to succeed.

In the tool kit series, we will cover various operational areas such as value creation, innovation, product development, sales, marketing, delivery and finance. Depending on what part of your business needs tweaking, you will be free to choose which modules suite you. The whole program has been designed to be entirely convenient to you and your enterprise’s need of the hour.

At the end of this module, you should be able to define your business idea, protect it, define your brand, identify opportunities, standardize and scale your operations.

you should also be able to figure out which economically viable skills your business or team have; learn ways to deal with competition, ways to evaluate a potential market if it is ready for your product or not.

You will be taken through the standard forms of value, and how to package your product to your customers to suit their needs, either in modules, bundles and or when to unbundle the offers.

ISSUES TO BE TACKLED

Some of the issues we will tackle in this module are:

1. The five parts of every business

2. Economically viable skills

3. Core human drives and how they affect business choices

4. Different ways to evaluate your potential market

5. Dealing with aggressive competition

6. The twelve standard forms of value

7. Packaging your offer into modules

8. Bundling and unbundling value

9. Developing prototypes

10. Iteration cycles and how they improve final products

11. Developing a minimum viable product

12. Product augmentation

13. Product testing

14. Critical business assumptions and their effect on business success or failure.